《NewWebPick》电子杂志邀请全球500强企业中的企业领袖及资深市场总监，对设计师在商界中如何更好的服务客户，做出了以下十条忠告，希望做为设计师的您，通过这十条了解到普通商业客户真正需要的是什么。

　　10 Golden Rules for Designers in the Commercial World
　　设计师决胜商界的十大金科玉律

　　1. Never engage in an argument or oppose the person who holds your cheque; he/she is probably more concerned about the outcome of your design than yourself.
　　永不与付款给你的人争论或对抗，他/她们肯定比你更关心设计后的结果。

　　2. Things are not design oriented; your design will first and foremost be used to deliver a message to the market for your client, before it is an item of personal artistic expression.
　　作品并非设计主导的，在为艺术家表达自己之前，你的设计首先及主要为你的客户用于传递一个市场信息。

　　3. Communicate patiently with your clients. Remember, they are not designers, so use their language to get your idea across.
　　要有耐性和你的客户沟通。紧记他们并非设计师，故须用他们的语言来阐述你的观点。

　　4. I believe there is meaning and a story behind your designs and works, but if you don't put effort into telling me, how will I fully understand?
　　我相信每个你的设计和作品背后都有一个意思和故事，但你不用心去说明，我又如何可完全明白呢?

　　5. Respect the deadline; meeting it improves your credibility and will impact your career development.
　　尊重期限时间，做到将可改善你的可信任度和增进你的事业发展。

　　6. People prefer to talk to someone who is presentable, meaning clean and tidy. Stylish doesn't have to mean unclean and untidy, do you catch my drift?
　　人们喜欢与注重外型的人倾谈，意思是清洁及整齐。型格并非是肮脏及混乱，你能领略我的意思吗?

　　7. Punctuality is important, it is important to anyone who is professional, which includes designers.
　　守时是十分重要的，特别是专业人员，专业人员包括设计师。

　　8. Never get angry during the price negotiation process, it's just business and nothing to do with insulting your work. There is no reason for them to do so anyway, if you really think about it.
　　不要在讨论价钱过程中动怒，这只是商业而己，他们并非在羞辱你的作品。你要知道，他们并没有任何理由去做此事的。

　　9. Your reputation can be proved by business references or winning awards. Don't forget to win more awards, because it is what customers believe in.
　　你的名气是来自商业推介或获取奖项。不要忘记去获取更多奖项，它会使顾客更相信你。

　　10. Never, ever, attempt to copy others' designs for any reason at all. It is a death sentence to any designer.
　　无论任何理由，永不要企图抄袭别人的设计。这会是任何设计师死亡之路。

　　本文章发表于《NewWebPick》第12期

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